Symplify partners with Promofy for gamified player journeys

Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has partnered with Promofy, an award-winning AI gamification platform for iGaming. The agreement sees Symplify integrate Promofy’s no-code gamification engine into its automated customer journeys. CRM teams can now set up and trigger gamified experiences from inside a Symplify journey, without leaving the platform or passing the work to a separate system. Symplify handles the orchestration, segmentation and targeting, deciding who receives which experience and at what point, based on what a player has actually done. A first deposit, a stretch of inactivity or a VIP milestone can each act as the trigger for a gamified moment. Promofy supplies the experiences themselves, including games, challenges and AI-driven rewards. The company was named Best Startup at ICE 2026. Data sits at the centre of the partnership and is what separates the integration from standalone gamification tools. Symplify already holds the player data behind every journey, so there is nothing to export and nothing to rebuild. Once a trigger is hit, the right gamified experience fires automatically, with no manual setup or delay. Symplify’s Chief Sales Officer Christoffer Feldt-Sørensen said: Gamification often sits in its own corner, running as a separate campaign with its own data and its own setup. Bringing Promofy inside our journeys closes that gap. CRM teams can reward a player at the moment that matters, using behaviour we are already tracking, and they can do it without writing a line of code. Irakli Davarashvili Founder & CEO added: Working with Symplify means our games and challenges reach players at the point when they are most likely to respond. Our engine allows targeting to be driven by live player behaviour rather than a list pulled together the week before.