Campeón Gaming: Why modernising established operators is key to B2B expansion

“We are not focused solely on adding new clients; we are focused on building long-term relationships with operators where we can make a meaningful contribution to their business and growth ambitions.” For George Ioakeimidis, Head of B2B Growth at Campeón Gaming, supporting established operators through technology modernisation is becoming an important part of the company’s international expansion strategy. This approach is reflected in Campeón Gaming’s first B2B agreement in Cyprus with Bet on Alfa, an established operator with more than 15 years of local market experience. With the platform migration now completed, Ioakeimidis speaks to SBC News about the opportunities for Bet on Alfa’s digital growth, the challenges of technology migration and why long-term partnerships are central to Campeón Gaming’s B2B ambitions. SBC News: Campeón Gaming’s partnership with Bet on Alfa marks its first B2B agreement in Cyprus. Why was this the right opportunity to enter the market, and what makes Cyprus strategically important to your wider expansion plans? George Ioakeimidis, Head of B2B Growth at Campeón Gaming George Ioakeimidis: Our partnership with Bet on Alfa represents an important milestone in Campeón Gaming’s B2B growth strategy. When entering a new market, we believe it is always good to partner with an established operator that understands its local audience, has a strong market presence, and shares our long-term vision for growth. Bet on Alfa ticks all these boxes. Founded in 2009, the company has more than 15 years of experience and an in-depth understanding of the Cypriot betting market, making it an ideal partner for our first B2B agreement in Cyprus. From a strategic perspective, Cyprus is particularly important to our wider expansion plans. It provides a key reference point as we continue to expand our B2B platform into regulated markets and strengthen our international presence. Furthermore, the market offers significant opportunities for the further development of digital operations. For us, this agreement is more than entering a new territory. It is about establishing a strong foundation for our B2B business in Cyprus, building a long-term relationship with an experienced local operator and demonstrating how our technology, flexibility and operational expertise can support established businesses in their next stage of development and growth. SBC News: Bet on Alfa has spent more than 15 years building its presence in Cyprus, with an established retail network and online operations. What made the company an attractive partner for Campeón Gaming, and how did its existing market experience influence your approach? Ioakeimidis: As I mentioned in my previous reply, Bet on Alfa was an attractive partner for us because it combines a well-established local presence with extensive experience in both retail and online betting. We recognised an opportunity to bring together two strengths: Bet on Alfa’s local market knowledge, established brand and operational experience, with Campeón Gaming’s technology, expertise and B2B capabilities. Our philosophy is based on collaboration. We don’t believe in simply providing a platform and leaving the operator to manage the rest. Instead, we aim to build a cooperation model where both sides contribute their knowledge, experience and expertise, supported by our technology, to identify opportunities and drive further business growth. Ultimately, we see this as a long-term strategic partnership rather than simply a technology or platform delivery. SBC News: What were the key considerations during the transition to Campeón Gaming’s technology, and how did both teams work together to ensure a smooth implementation and operational continuity? Ioakeimidis: The key consideration during the migration was ensuring operational continuity. A platform migration involves much more than simply implementing new technology. It requires a thorough understanding of the operator’s existing setup, business requirements, workflows, and expectations. In addition, close collaboration between the technical and operational teams on both sides is vital. Our priority was to establish clear responsibilities, maintain open and regular communication, and ensure that every stage of the implementation was carefully coordinated. Both teams worked closely together to address the technical and operational requirements of the transition, with the target of ensuring a smooth migration and maintaining business continuity. At Campeón Gaming, we understand that every operator has its own structure, business model and priorities. This is why flexibility is important for us and the way we work. Rather than applying a one-size-fits-all solution, we adapt our processes to each partner’s specific requirements. With the migration now completed, we are pleased to have reached this important milestone. It is also a great example of how strong collaboration between the two teams can deliver a successful technology transition and establish the foundations for the next stage of the partnership. SBC News: With the platform migration now completed, what comes next for the partnership? Which areas of Bet on Alfa’s digital operations offer the greatest opportunities for development? Ioakeimidis: Our priority now is to work closely with Bet on Alfa to identify and implement opportunities that will strengthen its digital offering, improve the player experience and support sustainable business growth. We see two key areas of focus: customer acquisition and player retention. A major objective is to communicate to the market that Bet on Alfa is now offering an enhanced, more premium player experience. We believe this will create positive momentum around the brand in the coming months. Of course, word of mouth remains one of the most powerful forms of advertising, and delivering a great player experience is essential to generating positive recommendations from existing customers and attracting new customers. In addition, we are focusing on CRM strategy, targeted promotional activity and the continuous improvement of the overall online experience. Our teams are already working closely together on a structured plan to achieve these objectives, and better understand player behavior. SBC News: Looking beyond Cyprus, what does this partnership tell us about Campeón Gaming’s evolving B2B strategy? Are established operators seeking to modernise their technology becoming an increasingly important part of your growth plans? Ioakeimidis: Absolutely. Established operators looking to modernize their technology, improve operational efficiency or unlock new commercial opportunities are an important part of our B2B strategy. We recognise that the market presents different types of opportunities. Some businesses are looking to launch their first brand and need a reliable technology platform and operational support from day one. Others already have an established presence but are looking for greater flexibility, a more advanced technology setup or a strategic partner who can better respond to their commercial needs. There is also a third category of operators that already have a successful presence in one or more markets but want to expand internationally. In many cases, their existing technology may not be adapted or certified for the regulatory requirements of their target markets, or they may just be looking for an experienced B2B partner with the local knowledge and expertise to support their expansion. Campeón Gaming is positioned to support all three scenarios. Our B2B platform and business model are built around flexibility, technology and operational expertise, allowing us to support operators at different stages of their development. Whether it is launching a new brand, entering new regulated markets, migrating an existing operation or optimising an established business, we aim to provide solutions tailored to each partner’s specific requirements. The Bet on Alfa partnership demonstrates this approach in practice. We are not focused solely on adding new clients; we are focused on building long-term relationships with operators where we can make a meaningful contribution to their business and growth ambitions. Looking ahead, our ambition is to continue expanding our international B2B footprint while strengthening our reputation as a reliable, flexible and trusted technology and operational partner. We believe sustainable growth comes from delivering real value to our partners and growing together with them.