MAC Yerevan explores how 1xBet turns events into long-term business
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It is easy to judge a major brand’s presence at an industry conference by what is visible: the size of the booth, the number of people on the team, merchandise, sponsorship activations, parties. Inside the company, however, the economics are far more complex. Ahead of the next edition, the MAC Yere…
It is easy to judge a major brand’s presence at an industry conference by what is visible: the size of the booth, the number of people on the team, merchandise, sponsorship activations, parties. Inside the company, however, the economics are far more complex. Ahead of the next edition, the MAC Yerevan team spoke with 1xBet about what actually goes into a large-scale conference presence — and...