How 1xBet and Conor McGregor turned Garcia-Benn fight hype into fan engagement
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In this article, 1xBet explores how its partnership with Conor McGregor helped turn interest around the Ryan Garcia vs. Conor Benn fight into an interactive fan activation. A major fight ends with the final bell. However, when a brand builds its own narrative around it, audience engagement continue…
In this article, 1xBet explores how its partnership with Conor McGregor helped turn interest around the Ryan Garcia vs. Conor Benn fight into an interactive fan activation. A major fight ends with the final bell. However, when a brand builds its own narrative around it, audience engagement continues long after the fighters leave the ring. That was precisely the concept behind 1xBet’s campaign...