Gamzix Introduces New Positioning and Visual Identity After Six Years of Growth

Gamzix has introduced a new brand positioning and visual identity, marking the first major update to the B2B game provider’s brand since its early years. Over the past six years, Gamzix has broadened its product scope, grown its team’s expertise, and developed the processes and technology behind its work with partners. Today, the company combines game production with promotional mechanics, tournaments and release support designed to help operators manage a game’s full lifecycle after launch. The previous identity was created for an earlier stage of the company. The new one brings the way Gamzix presents itself in line with the way it already works. Yuriy Muratov, Chief Commercial Officer at Gamzix, said: Gamzix has already changed. The ambition is bigger, the product is stronger, and the business has moved forward. Now it’s time for the brand to reflect that. We’re not becoming something new – we’re showing what Gamzix has become in its next stage of development. Gamzix’s visual identity has evolved with the business, while the way the company works with its partners remains unchanged. The rebrand introduces the new Gamzix logo and G-Spin symbol, an updated visual identity, and new brand guidelines. Black is now the foundation of the Gamzix brand, creating a stronger, more mature look. Yellow remains, but takes on a different role, expressed through movement and reflecting the spirit of Gamzix and its team: never standing still, always moving forward, growing and evolving. The new tagline, “Feel the Energy,” brings this positioning together – the energy partners and players experience through the products Gamzix builds, the way they perform, and the work behind every release.