Bloomberry’s FUNaloMAX launches year-end marketing campaign
Philippine casino operator Bloomberry Resorts Corp’s online gaming platform FUNaloMAX has launched a year-end promotional campaign with a stated prize pool of PHP30 million (US$472,961), as the group seeks to expand its digital gaming business. The campaign started on October 17 and runs until Dece…
Philippine casino operator Bloomberry Resorts Corp’s online gaming platform FUNaloMAX has launched a year-end promotional campaign with a stated prize pool of PHP30 million (US$472,961), as the group seeks to expand its digital gaming business. The campaign started on October 17 and runs until December 27, combining weekly prize draws with monthly awards and a year-end draw, according to a Friday press release. Available prizes include smartphones, a car, and bonus gaming credits. Kelvin Kuang, Bloomberry’s vice president for online gaming, said the fourth-quarter campaign was intended to reward existing players and strengthen the platform’s position in the Philippine online gaming market. “By introducing high-impact engagement, FUNaloMAX aims to set a new benchmark for transparent, user-centric digital entertainment in the industry,” he added. Philippines-listed Bloomberry runs its flagship Solaire Resort & Casino complex at Entertainment City in Manila. The company also operates the Solaire Resort North property in Vertis, Quezon City, north of Metro Manila. Bloomberry officially launched FUNaloMAX in July this year, following the rebranding of its megaFUNalo! online gaming platform, which had debuted in June 2025. The company said at the time that FUNaloMAX targeted the mainstream premium market, complementing its existing Solaire Online platform, which caters to higher-end players and offers casino games linked to its land-based operations. Friday’s release cited research firm Technavio regarding the development of the Philippine gaming market. The research firm’s report identifies a shift towards digital platforms and increasing investment by casino operators in online customer retention, alongside their land-based businesses. FUNaloMAX is licensed by the country’s gaming regulator, the Philippine Amusement and Gaming Corp (Pagcor). The platform said participation in the campaign was restricted to eligible users who had completed identity verification. Earlier this month, Bloomberry expanded its digital gaming business with the launch of OnlyFun.PH. The company describes OnlyFun.PH as the Philippines’ “first regulated live interactive entertainment platform combining gaming, livestreaming, and creator-led content”.