Zitro Digital expanding reach via content deal for iGaming provider Novusbet

Zitro Digital, the online division of gaming supplier Zitro International SARL, says it has a deal to supply slot and video bingo content to Novusbet, an iGaming platform provider and content aggregator. “Through this alliance, Novusbet’s operator network will gain access to Zitro Digital’s diverse portfolio of slots and video bingo titles,” Zitro said in a statement. The update also cited José Javier Martí, chief commercial officer (CCO) of Zitro Digital, as saying: “Joining forces with Novusbet is a key milestone for us as we continue to accelerate our growth.” The CCO added the new partner’s platform “provides an excellent opportunity to bring our content to a much wider audience, allowing us to keep expanding the reach of our games internationally”. The firm added that encompassed “fan-favourite series, including ‘Fu Frog’, ‘Legendary Sword’, and ‘Cash Totems’, as well as content developed exclusively for the digital channel”. Per Novusbet’s corporate website, the brand was established in 2016 as “an all-in-one provider of sports betting services, complete gaming platforms and customised software solutions”. Zitro stated in its commentary on the tie-up: “This new deal strengthens Zitro Digital’s position across key regulated markets and reflects the company’s ongoing commitment to bringing its content to new audiences through strategic collaborations.” Domenico Lombardo, product owner Novusbet Aggregator, commented: “We are pleased to welcome Zitro Digital to our platform.” “Their games have built a strong reputation in the industry, and we’re confident they’ll be a valuable addition to our offering. We look forward to a successful collaboration,” he added.