Philippines-based Bloomberry expanding online offer with OnlyFun.PH platform

Philippines-listed casino operator Bloomberry Resorts Corp says it is expanding its digital gaming business with the launch of OnlyFun.PH. The company describes OnlyFun.PH as the Philippines’ “first regulated live interactive entertainment platform combining gaming, livestreaming, and creator-led content”. The new platform is part of Bloomberry’s FUNaloMAX digital portfolio and is “designed to tap the growing preference of Filipino consumers for mobile entertainment, livestreaming, and real-time interaction,” according to a Thursday announcement. Bloomberry operates Solaire Resort, in Manila’s Entertainment City, and Solaire Resort Quezon City, on the outskirts of Metro Manila. Bloomberry officially launched FUNaloMAX in July this year, following the rebranding of its megaFUNalo! online gaming platform, which had debuted in June 2025. The company said at the time that FUNaloMAX targeted the mainstream premium market, complementing its existing Solaire Online platform, which caters to higher-end players and offers casino games linked to its land-based operations. OnlyFun.PH is said to combine online gaming with live shows hosted by digital personalities and streamers. Bloomberry said the service complements FUNaloMAX, its core online gaming platform, while allowing the company to reach consumers looking for a more social and interactive form of digital entertainment. Kelvin Kuan, vice president and head of online gaming at Bloomberry, was quoted as saying in Thursday’s release: “As digital entertainment continues to reshape how Filipinos consume content, the launch of OnlyFun.PH reflects our mission to meet the demand of modern consumers for interactive, creator-driven media.” He added: “By combining regulated gaming with live digital entertainment, we are delivering a fresh, locally tailored format that sets a new benchmark for online entertainment in the Philippines while upholding strict responsible gaming standards.” According to Bloomberry, OnlyFun.PH is licensed and regulated by the Philippine Amusement and Gaming Corp (Pagcor). The firm said the platform incorporates know-your-customer identity verification, data security measures and “built-in player controls intended to provide a safe and secure user environment”. Per Thursday’s statement, Bloomberry said it plans gradually to expand OnlyFun.PH by introducing additional interactive features and establishing partnerships with more hosts, content creators and streamers.