NFL Signs Sports Betting Deals With Fanatics, DraftKings and FanDuel

The National Football League (NFL) has officially added Fanatics Sportsbook to its roster of sports betting partners alongside DraftKings and FanDuel. The NFL officially announces new sports betting deals with DraftKings, FanDuel and Fanatics Betting and Gaming. (Photo by Nic Antaya/Getty Images) Casino.org first reported the Fanatics deal on Aug. 18. DraftKings and FanDuel have held the designation since 2021. All three operators have signed multiyear agreements. Fanatics Expands NFL Relationship “We are thrilled to expand Fanatics’ partnership with the NFL to include Fanatics Sportsbook and Fanatics Casino, bringing fans even closer to the game they love,” said Matt King, CEO of Fanatics Betting and Gaming. “This deal underscores our vision for Fanatics as a true digital sports platform—a single destination where fans can bet, play and engage with the NFL all in one place, making the experience of being a fan better than ever.” Protecting the Game’s Integrity As part of the agreement with the NFL, all three operators agreed to adhere to the league’s core game integrity policies. That includes prohibiting wagers the NFL finds objectionable, such as bets tied to officiating and injuries, and those that can be knowable in advance or easily manipulated by a single person. The three companies will collaborate with the NFL on responsible gambling initiatives, intelligence sharing and advocacy efforts. Fanatics’ deal expands a relationship the company already has in place with the NFL, which includes collectibles and official league merchandise. Responsible Gambling Collaboration The three operators can use NFL marks within the sports betting category and promote online and retail sports betting. The agreement also includes a marketing presence at the Super Bowl and NFL Draft, along with hospitality and VIP experiences, as well as integrations across NFL-owned digital media properties. “We are thrilled to have three world-class partners in the sports betting category,” said NFL EVP and chief revenue officer Renie Anderson. “DraftKings, FanDuel and Fanatics share our vision for innovation and fan engagement, but most importantly, our commitment to protecting the integrity of the game. We look forward to navigating this next chapter in sports betting together.” Operators Gain Data Access All three companies will have access to real-time statistics, proprietary Next Gen Stats and BetVision through Genius Sports, the NFL’s data distribution partner. DraftKings continues its partnership as the Official Daily Fantasy Sports Partner of the NFL, which began in 2019. Fanatics will also become an Official Online Casino Marketing Partner of the NFL. The post NFL Signs Sports Betting Deals With Fanatics, DraftKings and FanDuel appeared first on Casino.org.