N1 Partners deploys sensor technology to track visitor behavior at iGB L!VE 2026
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N1 Partners partnered with RexLab to track visitor behavior at its booth during iGB L!VE 2026, pairing standard exhibition metrics with sensor-based audience data for the first time. The operator said the approach was designed to move past meeting counts and lead totals and toward a fuller picture…
N1 Partners partnered with RexLab to track visitor behavior at its booth during iGB L!VE 2026, pairing standard exhibition metrics with sensor-based audience data for the first time. The operator said the approach was designed to move past meeting counts and lead totals and toward a fuller picture of how attendees engaged with the brand from initial exposure through direct interaction with staff. Before...