Massachusetts Lottery Expands Offer with Inspired Entertainment Virtual Sports

Massachusetts has expanded its Mass Lottery Online offering by tapping into Inspired Entertainment’s virtual sports games, expanding the range of experiences that players may now find online. The company finalized the integration through Aristocrat Interactive’s integration platform, Fusion, featuring virtual horse racing and Post Time Payout. Inspired Entertainment Brings Products to MA Lottery Commenting on the launch, Inspired Entertainment CEO Brooks Pierce said: “We are delighted to work with the Massachusetts Lottery and Aristocrat Interactive to bring our Virtual Sports content to Massachusetts. “Becoming the first third-party content provider to launch on the iLottery platform is an important milestone for Inspired and reflects the strength of our Virtual Sports portfolio and the growing opportunity for these products within the North American lottery market,” Pierce added. Massachusetts State Lottery executive director Mark William Bracken was similarly pleased with the opportunity to see the lottery expand its product and engage with customers in the state. He called it an exciting moment and said that the deal granted players a new way to engage with the lottery and its products. “We’re pleased to welcome Inspired as the first third-party content provider to launch on the Massachusetts Lottery’s iLottery platform. Inspired brings a strong track record in Virtual Sports, and its content is a valuable addition as we continue to expand the range of digital experiences available through the platform,” Bracken added. The Massachusetts Lottery has been one of the most successful ones in the United States. In fact, the average spent per capita in the state was $904, the highest number in the country in 2024. The spending was even higher, $915, just a year prior in 2023. By expanding into additional products, the lottery is strengthening its core offer while driving fresh channels to engage with customers from the Bay State – and apparently, succeeding.