Licensed gambling operators gain access to YouTube homepage ads after Google policy update
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Google will allow online gambling advertisers to run YouTube Masthead campaigns from October 21, according to new policy updates from the company. The Masthead is one of the most premium advertising placements on YouTube, and it appears at the top of the platform’s homepage. The decision comes at a…
Google will allow online gambling advertisers to run YouTube Masthead campaigns from October 21, according to new policy updates from the company. The Masthead is one of the most premium advertising placements on YouTube, and it appears at the top of the platform’s homepage. The decision comes at a time when campaigns against gambling advertising have intensified in countries such as the UK, Australia...