Las Vegas ‘At Par’ Promotion Draws 120,000 Canadians Amid Travel Slump
Las Vegas casino executive Derek Stevens addressed the state of Canada-U.S. relations while announcing the end of the “At Par” promotion, which attracted more than 120,000 Canadians over eight months. “Our leaders of our countries are still going at it,” said Stevens. “That hasn’t changed. Canada a…
Las Vegas casino executive Derek Stevens addressed the state of Canada-U.S. relations while announcing the end of the “At Par” promotion, which attracted more than 120,000 Canadians over eight months. Golden Gate Hotel & Casino, one of three properties with the “At Par” promotion aimed at attracting more Canadians to Las Vegas. (Image: Golden Gate) “Our leaders of our countries are still going at it,” said Stevens. “That hasn’t changed. Canada and America, we’re still the best of friends. We’re still best allies, and this spat between our leaders isn’t going to last forever. I want you to know you got friends in the desert out here.” Stevens is chief executive officer (CEO) of Circa Resort & Casino, the D Las Vegas and Golden Gate Hotel & Casino. Stevens Addresses Cross-Border Tensions The “At Par” promotion at those properties, launched in January and wrapping up at the end of August, was meant to address the decline in the number of Canadians travelling to Las Vegas due to the ongoing dispute over trade tariffs between the two countries since President Donald Trump took office in January 2025. Over the promotion period, those properties accepted Canadian dollars at par. Today (Sept. 2), US$1 was worth approximately C$1.39. Stevens reported his hotels and casinos saw an 80% increase in Canadian visitation, $20 million in slot coin-in and 8,000 hotel room nights booked through Aug. 31. At Par Delivers Results Stevens said the strong results underscored the point he made back in January when they launched the program: the importance of the Canadian market to Las Vegas, and the demand for value-driven experiences would help circumvent any anger Canadians felt toward the U.S. and boycotts of travel to the U.S. and U.S.-made goods. According to the latest data from Statistics Canada, the decline in Canadian tourism continues unabated. In July, 378,482 Canadians returned by air from the U.S., down 1.4% from July 2025 and 26.8% from July 2024. Canadian Travel to U.S. Declines Again in July “Canadian travellers have always been an important part of downtown Las Vegas, and At Par reinforced just how strong that connection is,” said Stevens. “We created the offer to deliver meaningful value while encouraging guests to experience everything our properties and the surrounding destination have to offer. The response exceeded our expectations and showed that the right combination of value, flexibility and a uniquely downtown experience can have a tremendous impact.” Canadian guests staying at Circa, the D or Golden Gate during the promotion received an At Par rate at check-in. The program extended to select beverage venues, including BarCanada at the D Las Vegas. Canadians could redeem up to CA$500 in slot promotional play, treated at full U.S. dollar value, at Club One at Circa, the D, or Golden Gate. The post Las Vegas ‘At Par’ Promotion Draws 120,000 Canadians Amid Travel Slump appeared first on Casino.org.