Interblock to take casino games online with new Omnichannel platform

Electronic table game (ETG) specialist Interblock says it is introducing its new Omnichannel platform for digital gaming, designed to extend the company’s casino games beyond the traditional gaming floor. The new offering will bring Interblock’s land-based gaming portfolio into the online sector, providing what the company describes as a “unified experience” across physical and digital environments. It will also give casino operators additional ways to offer Interblock content to their customers, according to a Tuesday press release. The step represents “an important expansion into digital gaming,” Interblock stated. The firm said the Omnichannel product would be presented publicly “for the first time” at the Global Gaming Expo (G2E) 2026 in Las Vegas, Nevada, in the United States. The event is scheduled to take place from September 28 to October 1 at the Venetian Expo in Las Vegas. Interblock did not provide details in its Tuesday announcement regarding the timing of a commercial rollout, target jurisdictions, or which games would initially be available online. The digital push forms part of a broader effort by Interblock to extend its reach beyond the traditional casino floor. The company said it was introducing new ways for players to use its products, and expanding its portfolio while continuing to develop its established gaming offer. Interblock is also expanding its core ETG portfolio, including its Smart Pit, Stadium, Universal Cabinets, StarBar and standalone products. The company said it was additionally expanding its presence in the slots, historical horse racing, and ‘Class II’ gaming machine segments. Another of its growth areas is via AMUSE, a casino entertainment category developed by Interblock to attract new audiences. The product uses game mechanics the firm says are not traditionally associated with casino gaming, including crash play, racing, targeting, and community interaction. The update cited Interblock’s recently-appointed chief executive, Kay Oswald, as saying the company was seeking to continue improving its offering while remaining focused on the needs of operators and players. “We are challenging ourselves to keep improving,” and to “think differently,” but also to “stay close to what our customers and their players need,” Mr Oswald stated.