IGT Reveals Brand Makeover at 2026 Global Gaming Expo

IGT made waves on opening day of the 2026 Global Gaming Expo (G2E), rolling out a bold new corporate identity. The new logo for IGT was rolled out on Day 1 of the 2026 Global Gaming Expo in Las Vegas on Monday, Sept. 28, 2026. IGT says its new identity better embodies the company’s ongoing transformation. (Image: IGT) IGT, formed through the merger of International Game Technology and Everi Holdings in July 2025, unveiled its new logo on Day 1 of the G2E in Las Vegas. The London-headquartered gaming manufacturer and financial technology services provider said its new logo signals the company’s transformation and commitment to both its clients and the gaming consumer. At G2E, our customers will see and feel the IGT transformation story in motion. Our new brand identity signals who we are becoming and how our culture, capabilities, and content are propelling us forward,” said Hector Fernandez, IGT CEO. “We are providing operators with a fluid and frictionless, connected ecosystem with magnetic content that will excite players and drive performance,” Fernandez added. We're evolving. We're building around a simple idea: when games, systems, payments, and insights work together, a magnetic gaming experience is unlocked. For decades, we've helped shape some of gaming's most memorable moments. Today, we're bringing it all together to help… pic.twitter.com/uapsFigekh— IGT (@IGTNews) September 28, 2026 Public Appearances IGT said at the core of its new identity is a commitment to integrated solutions across the casino floor and providing in-demand games that keep players coming back. The company added that its modern wordmark in a vivid purple gradient better represents its “expertise in action,” “proven experience,” and “practical advantage.” IGT believes the new logo demonstrates its commitment to customer success. “When you grow, we grow,” the IGT release said. The old IGT logo. (Image: IGT) IGT’s brand overhaul comes more than four years after one of its primary competitors, Scientific Games, rebranded to Light & Wonder (L&W) after selling off its lottery and sports betting divisions. L&W turned heads with its rebranding, with many on social media questioning the new identity. The gaming industry will have a chance for an up-close look at the new IGT likeness this week at G2E. The gaming company, which is owned by asset management giant Apollo, has a full booth on display at the convention hosted at The Venetian Expo. G2E 411 G2E is the premier event for the global, legal gaming industry. Produced by RX Events, the annual gathering is presented by the American Gaming Association. This year, G2E has over 400 exhibitors and 100 educational sessions, with attendance projected to be more than 25,000 industry professionals. The exhibition covers gaming equipment, iGaming, sports betting, business solutions and technology, hospitality and guest experiences, payments and financial services, gaming supplies, security and compliance, and emerging products and innovation. G2E runs through Thursday, Oct. 1. The post IGT Reveals Brand Makeover at 2026 Global Gaming Expo appeared first on Casino.org.