Hard Rock becomes new title partner of Formula 1 Miami Grand Prix
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South Florida Motorsports (SFM) and Hard Rock International have signed a new multi-year naming rights agreement that will rename the Miami event to the Formula 1 Hard Rock Miami Grand Prix, the companies announced on Tuesday. The partnership takes effect with the race's sixth edition, scheduled fo…
South Florida Motorsports (SFM) and Hard Rock International have signed a new multi-year naming rights agreement that will rename the Miami event to the Formula 1 Hard Rock Miami Grand Prix, the companies announced on Tuesday. The partnership takes effect with the race's sixth edition, scheduled for 2027, with the date to be announced. Hard Rock first joined the event as a Founding Partner...