FIRST.bet appoints Victor Arias to lead its commercial expansion in Latin America

FIRST.bet has appointed former Pragmatic Play Latin America leader Victor Arias as Vice President of LATAM and head of commercial LATAM, as the sportsbook technology provider puts Latin America at the centre of its commercial strategy. Arias joins from Pragmatic Play, where he built and led the company's Latin America business from its early days into a category leader. He joined Pragmatic...