Exclusive: “We have many startups and new operators looking to enter the market,” says Rony Vexelman, of Optimove

The year is not over yet for Optimove. During the SBC Summit Lisboa 2026, Rony Vexelman, the company’s Senior Vice President of Marketing, spoke about expectations for the final quarter. According to him, the end of the year is always an exciting time for everyone. “A lot of people are finalizing their plans for 2027. We have many operators and companies that want to enter into a partnership with us.” “In previous years, it was all about ‘how are we preparing for the World Cup?’, but next year the conversation will be a bit different—focused on long-term retention and things of that nature,” he explained. What Rony Vexelman said about Optimove’s planning The executive mentioned that many startups and new operators are reaching out to the company, looking to enter the markets as early as this year. Furthermore, he mentioned that Ignite+ is one of the major new features from Optimove. Optimove Ignite+ is our program designed for startups and operators at the launch stage. “Basically, it provides access to everything the company has to offer,” he said. Among the services offered by the tool are essential support and customer success, with pricing and commercial terms tailored to the specific stage of the startup. “In short: they truly get all the benefits that Optimove offers to all its clients,” he noted.. The executive’s perspective on the Latin American market Next, Vexelman spoke about the plans for the Latino community. When asked how the company should operate in the region, he stated that it is a market that has been performing very well for Optimove. We are pleased to partner with many of the leading operators, as well as with newer ones. “We are constantly looking for ways to expand our investments in the region,” he said. Finally, he commented on his participation in SiGMA North America, held in Mexico, and spoke about the move toward closer ties with Latin America. “We are striving to stay as far ahead as possible in the growing Latin American market and are helping these companies expand their businesses with us.” O post Exclusive: “We have many startups and new operators looking to enter the market,” says Rony Vexelman, of Optimove apareceu primeiro em iGaming Brazil.