BetGames strengthens UK market position with bet365 partnership

Leading games provider BetGames has partnered with tier-one operator bet365, a deal that significantly strengthens its UK market position. The agreement will see bet365 roll out a selection of titles from BetGames’ first-class live casino portfolio, with a focus on the provider’s live roulette tables. Offering an immersive blend of classic allure and continuous interaction, the real-time roulette content brings the casino-floor spirit directly to players. The deal forms part of BetGames’ wider commercial strategy to accelerate growth across global regulated markets in 2026, with continued focus on consolidating its presence in the competitive UK market. By partnering with bet365, BetGames will make its distinctive portfolio available to one of the industry’s deepest player pools. The agreement not only bolsters BetGames’ UK market presence but also elevates bet365’s strong existing offering, supplementing its casino lobby with titles designed to maximise engagement and bridge the gap between sports bettors and casino games. Denis Siz, Account Team Manager at BetGames, said: This deal marks a major milestone in the BetGames journey. bet365 is a household name in the global gaming industry, and the partnership will significantly enhance our brand’s visibility in the UK. We are confident that our content will resonate with bet365’s players, and we look forward to expanding the rollout with additional titles over the coming months. A spokesperson at bet365 added: We strive to deliver bet365 customers the best possible iGaming experience by integrating high-quality content from the industry’s leading suppliers. BetGames has developed an extensive lineup of premium games over the years, which we have no doubt will offer bet365 players something fresh and unique.