Altenar and Finnplay mark seven years of iGaming technology partnership

In an industry filled with new technology partnerships and integration announcements, Altenar and Finnplay have a different story to tell. Finnplay is a Finland-based B2B iGaming technology provider with a strong focus on regulated markets. Its Titan platform provides the core infrastructure for online gaming operations, including player account management, payments, casino, responsible gaming and integrations with third-party technology providers. The two companies have been working together for around seven years, combining Altenar’s sportsbook with Finnplay’s Titan iGaming platform. This is not a new integration built on future potential. It is an established technology partnership already supporting operators. Alejandro Casorla, Sales Director at Altenar, said: Operators today are looking for technology partners that can give them both flexibility and confidence in the reliability of their wider platform ecosystem. Our long-standing collaboration with Finnplay allows us to bring together two specialist technologies in a way that is already proven in live operator environments. Rather than having to choose between a strong sportsbook and a robust iGaming platform, operators can benefit from both, supported by an integration that has evolved and been tested over many years. Brian Forth, Commercial Director at Finnplay, said: At Finnplay, we believe operators should have the flexibility to choose the technology that best supports their business. Our long-standing partnership with Altenar is a great example of how this works in practice. Over the past seven years, we’ve built a strong working relationship that goes beyond simply connecting two systems. Together, we can offer operators a proven combination of sportsbook expertise and reliable platform technology, helping them build and grow their businesses in regulated markets. Together, the companies bring two areas of expertise into one connected ecosystem: Finnplay provides the platform infrastructure, while Altenar delivers the sportsbook technology. The partnership has supported operators across regulated markets. In Lithuania, for instance, 7bet went live on Finnplay’s Titan platform with betting products supported by Altenar, bringing together sportsbook technology with the wider iGaming ecosystem. 7bet’s partnership with Altenar shows that localisation and deep market expertise can make a measurable difference. By tailoring its sportsbook to Lithuania’s basketball-led betting culture, Altenar helped 7bet achieve strong engagement, with basketball accounting for almost 40% of turnover and monthly turnover increasing by more than 400%.