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In this article, Tom Light, Founder and CEO, FIRST.bet, explores the importance of true localisation in iGaming, highlighting how adapting the sportsbook to local player behaviour goes far beyond language, payments and surface-level changes. Localisation is one of the most overused words in iGaming…

A Pennsylvania state lawmaker has proposed legislation to legalise and regulate skill games before a court-imposed deadline would make the machines illegal across the commonwealth. Rep. Russ Diamond (R-Lebanon) said Tuesday that his proposal would amend Pennsylvania’s Gaming Act to bring skill game…

Lawyers warn a Philippine gambling advertising ban could burden licensed operators while leaving offshore platforms difficult to pursue. The post Philippine gambling ad ban faces offshore enforcement gap: lawyers first appeared on Asia Gaming News | AGB - Asia Gaming Brief.

BetMGM has unveiled "It Happens Here," a new campaign featuring Emmy Award- and Golden Globe Award-winning actor Jon Hamm. The effort pairs celebrity talent with the operators' "Make It Legendary" brand platform ahead of the football season. Hamm is headlining the four-spot advertising campaign for…

A California man who hoped to get his hands on a $750,000 lottery prize has been left with a $150,000 legal bill following a failed attempt to sue the state lottery. The California Attorney General’s Office claimed the ticket presented by James Densley had been torn into pieces and taped back toget…

Tech Race Summit has announced that it will stream a full day of technology-focused content to a global audience on 10 September, providing iGaming leaders with direct access to expert insights on the trends shaping the future of the industry, from AI-driven development and infrastructure challenge…

Caliente.MX, Brazino777 and Google Mexico were among the winners at the SiGMA North America Awards 2026, held as the gaming industry event made its debut in Mexico City this week. The awards ceremony, held at the Hyatt Regency ballroom and brought to attendees by BETCONSTRUCT AI, recognised compani…

The National Council on Problem Gambling (NCPG) is hiring for two roles focused on its recently created Financial Services & Trading membership subcategory. The NCPG is seeking a senior manager and communications manager to support the organization’s Financial Trader Health and Safety Initiative, a…

Arizona Attorney General Kris Mayes is reviewing a federal appeals court ruling that strengthens states’ ability to regulate sports-related prediction market contracts, although the decision does not resolve Arizona’s separate dispute with Kalshi over election wagering. The U.S. Ninth Circuit Court…

Italian gaming group Lottomatica has unveiled a merger with Spanish gaming powerhouse Cirsa, which would, according to company officials, create a “global gaming champion.” The agreement will see the former company merge with the latter in an all-share deal. The Deal Would Unlock Significant Synerg…

AffPapa is pleased to announce Nordic Partners Gaming (NPG) as a Strategic Esports Partner for AffPapa Conference Cancun 2026, taking place in Cancun, Mexico, from November 23–25. The partnership will bring a dedicated Esports Zone to the conference floor, giving attendees the opportunity to experi…

Sarasota County Sheriff’s Office has led operations that resulted in the seizure of dozens of illegal gambling machines and the shutting down of two illegal businesses that offered unauthorized games of chance. More than 70 Slots Busted as Part of Raids Against Illegal Gambling The businesses were…

SBC Summit 2026 will host the return of Soft2Bet’s industry-focused educational programme on 29 September. Now in its second year, the initiative will explore how prioritising user satisfaction and regulatory compliance can shape the future of the player experience, drive sustainable growth, and su…

Zitro has reaffirmed its commitment to environmental stewardship by renewing its ISO 14064 and ISO 14067 certifications. Aligned with the company’s ESG priorities, the achievement highlights Zitro’s ongoing work to enhance sustainability performance and reduce its environmental footprint. The post…

Las Vegas casino executive Derek Stevens addressed the state of Canada-U.S. relations while announcing the end of the “At Par” promotion, which attracted more than 120,000 Canadians over eight months. “Our leaders of our countries are still going at it,” said Stevens. “That hasn’t changed. Canada a…

Lottomatica Group has notified Borsa Italiana of its intention to combine with Spanish rival CIRSA Enterprises through an all-share transaction that will create the world's second-largest listed gaming and sports betting company, trailing only FanDuel owner Flutter. Under the terms disclosed to Mil…

B2B sportsbook supplier BETBY has released a detailed report into betting behaviours between the 2022 and the 2026 FIFA World Cup, offering operators a look into how consumer expectations have changed in time for this football season. Alongside presenting all the numbers, the ‘10 World Cup Insights…

Pragmatic Play has announced a massive collaboration with acclaimed actor and superstar comedian Kevin Hart for a groundbreaking live casino event. The post Pragmatic Play teams up with Kevin Hart for exclusive live casino experience first appeared on Asia Gaming News | AGB - Asia Gaming Brief.