Xtremepush partners with BetMakers entering Australian market

BetMakers has named Xtremepush its CRM partner of choice, integrating Xtremepush’s platform into the Apollo wagering system to extend CRM, loyalty, and gamification capabilities to the operators it serves in Australia. The agreement represents Xtremepush’s first partnership in the Australian market, supported by a local presence led by Account Manager – Team Lead APAC, Georgina Lott, under the direction of Head of Regional Sales, Will Hansen. Jake Henson, Chief Executive Officer of BetMakers Technology Group, said: Building real, lasting partnerships with our suppliers is paramount to us. Integrating Xtremepush into Apollo gives our expanding list of live wagering brands on the platform access to a proven CRM, loyalty and gamification solution. Xtremepush’s decision to establish a local presence in Australia also demonstrates a strong commitment to the market. Apollo currently powers more than 40 live wagering brands in Australia, combining scalable platform infrastructure with managed trading, data services, racing content, and fixed-odds and pari-mutuel solutions. Tommy Kearns, Chief Executive Officer of Xtremepush, said: It is through partnerships with some of the most well-respected names in global sports betting and gaming, like BetMakers, that we at Xtremepush measure our progress as a category leader in iGaming CRM. William Hansen, Head of Regional Sales for Xtremepush, added: BetMakers’ reputation as a premium technology provider in the Australian market is well deserved. By establishing a presence here, we can demonstrate our commitment to bringing our CRM and loyalty marketing expertise to one of the largest and most important regulated wagering markets in the world. The integration with Apollo means that BetMakers’ operator clients will have access to XpertOS’s compliance enforcement at the point of campaign execution, not as an afterthought.