SBC and GHASBO strengthen Ghana’s voice at African Gaming Forum

SBC has teamed up with GHASBO to increase Ghanaian operator participation and create new opportunities for knowledge exchange at the African Gaming Forum 2026. SBC and the Ghana Association of Sports Betting Operators (GHASBO) have announced a new strategic partnership designed to strengthen operator representation and bring greater Ghanaian market expertise to the African Gaming Forum. Under the partnership, GHASBO will support the Forum by bringing the perspectives and priorities of Ghana’s operator community into its discussions, helping address the issues affecting businesses active in the market. The collaboration will also give Ghana’s betting industry a platform beyond the Forum, with GHASBO becoming a regular contributor to SBC Media coverage of the country’s gaming and regulatory landscape and sharing the knowledge of those helping shape its development with an international audience. Taking place on Wednesday, 30 September at the Myriad Hotel in Lisbon, the invite-only African Gaming Forum will bring together operators, regulators, associations and senior stakeholders for a focused day of networking and discussion around the commercial, regulatory and operational developments shaping African gaming. Rasmus Sojmark, Founder and CEO of SBC, said: “If we want the African Gaming Forum to reflect the realities of doing business across the continent, we need the people operating in those markets to be part of the conversation. “GHASBO brings exactly that perspective. Its members understand the opportunities, pressures and day-to-day realities of Ghana’s betting market, and their involvement will help ensure those experiences are represented in Lisbon. Just as importantly, it gives us another opportunity to connect Ghana’s operator community with peers, regulators and industry leaders from across Africa and beyond.” GHASBO serves as a dedicated community for licensed operators in Ghana, built around three core pillars: player protection, sustainability and regulated gaming. They join a growing network of African industry bodies supporting the Forum, such as the Gaming Regulators Africa Forum (GRAF), helping bring both operator and regulatory perspectives to the event. Dr Kobby Boateng, President of GHASBO, said: “Partnerships like this are incredibly important to us, not only because they provide greater visibility for Ghana’s gaming industry, but because they connect our leading operators with the wider global gaming community. It allows us to share what we have learned in Ghana while learning from the experiences of other markets. “The African Gaming Forum brings all sides of the industry together, and we’re excited to ensure Ghana and its operators have a strong voice in those conversations as we look at how we can continue building a stronger gaming market across the continent.” Dr Boateng will join a growing line-up of operators, regulators and industry leaders confirmed for the Forum, including Emmanuel Siisi Quainoo, Acting Commissioner of the Gaming Commission of Ghana; Lungile Dukwana, CEO of South Africa’s National Gambling Board; Simon Gregory, CEO of SunBet; Jason Gibson, CPO of SportPesa; Alexandre Paque, CEO of Elephant Bet; Peter Post Lundsgaard, CEO Africa at 21.com; Sean Coleman, CEO of the South African Bookmakers Association; Bashir Are, CEO of the Lagos State Lotteries and Gaming Authority and John Mutua, CEO of the Association of Gaming Operators Kenya. Bringing together perspectives from across the industry, the Forum will explore the commercial, regulatory and operational issues shaping the future of gaming across Africa. The programme will cover market entry and expansion, evolving regulatory frameworks, taxation, responsible gambling and the opportunities emerging across both established and developing markets. The African Gaming Forum will be held alongside SBC Summit 2026, SBC’s flagship global event, which will bring 40,000 industry professionals to the Feira Internacional de Lisboa (FIL) and MEO Arena from 29 September to 1 October. Access to the African Gaming Forum is invite-only. Register your interest here.