Interview: Moon Partners and PPC teams on the affiliate relationship
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Trust is the foundation of any working relationship, and in performance marketing doubly so. Everything changes on the fly, and in that kind of turbulence it's especially important to know you can rely on your partner. This interview with Moon Partners and PPC teams unpacks the affiliate-program-an…
Trust is the foundation of any working relationship, and in performance marketing doubly so. Everything changes on the fly, and in that kind of turbulence it's especially important to know you can rely on your partner. This interview with Moon Partners and PPC teams unpacks the affiliate-program-and-PPC-team dynamic: how trust gets built, how to get great results and keep the partnership going...