IGT to unveil new brand identity at G2E 2026
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IGT will unveil its new brand identity at the 2026 Global Gaming Expo (G2E) in Las Vegas, highlighting a new positioning centered on player-focused experiences and operator needs. Built around the principles of being “fluid, frictionless and magnetic,” the new identity marks what the company descri…
IGT will unveil its new brand identity at the 2026 Global Gaming Expo (G2E) in Las Vegas, highlighting a new positioning centered on player-focused experiences and operator needs. Built around the principles of being “fluid, frictionless and magnetic,” the new identity marks what the company describes as the next chapter of its evolution, moving away from a traditional corporate look toward a...