Fast Track launches new True Value tool to measure the underlying economic value of player activity
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Fast Track has launched True Value, a new product designed to measure the underlying economic value of player activity from the first completed session. The company said the product separates the value of play from the influence of luck, giving operators another measure to use when making commercia…
Fast Track has launched True Value, a new product designed to measure the underlying economic value of player activity from the first completed session. The company said the product separates the value of play from the influence of luck, giving operators another measure to use when making commercial decisions. Fast Track said gross gaming revenue (GGR), the industry’s traditional measure of player...