Fanatics and Amex Launch Sports-Themed Credit Card with FanCash Rewards

Leading global sports platform and gaming giant Fanatics has partnered with American Express to create a credit card that generates FanCash, Fanatics’ loyalty currency, which can then be used across the company’s platform for authentic apparel, trading cards, collectibles, tickets, and more. Fanatics and American Express Announce the New Card Inspired by Topps trading cards, this groundbreaking credit card design allows fans to personalize their card by choosing their favorite athlete from a lineup of more than 500 NBA, NFL, UFC, and WWE stars. Cardmembers will also enjoy a range of exclusive perks, including early access to select Topps releases and entry into the Championship Challenge, where correctly predicting the winners of the MLB, NBA, NFL, and NHL championships could earn them a paid-off card balance. Additional benefits include access to American Express Network experiences, special offers and purchase protections. Fanatics launched FanCash several years ago, and it has since grown into one of the more established loyalty programs in the sports wagering industry. However, the program’s connection to Fanatics’ iGaming and sports betting operations is not a central part of the Amex announcement. However, the card could offer considerable value to frequent Fanatics shoppers and bettors, as they can earn 5% FanCash on purchases across the company’s consumer-facing platforms. That rate increases to 8% for purchases made through the Fanatics app. The rewards extend beyond the company’s own ecosystem, with 5% FanCash on sports event tickets and streaming services and 2% on all other purchases. According to the press release, cardholders will receive $100 in FanCash after spending $1,000 within the first 90 days of account opening. They can earn another $100 in FanCash by spending at least $500 per month for 12 consecutive months. Officials Talk About the Program Greg Lisiewski, president of Fanatics Financial Services, described the new card as more than a conventional credit card, positioning it as a badge of fandom designed to reward sports enthusiasts in new ways. He explained that the card leverages the broader Fanatics ecosystem, which spans merchandise, event tickets and collectibles, to create additional opportunities to engage with and reward fans through an integrated payments solution. Meanwhile, Will Stredwick, executive vice president of Global Network Services for North America at American Express, emphasized that sports fandom extends beyond the games themselves, encompassing the teams, athletes and memorable moments that unite fans. He highlighted American Express’ global sports portfolio, which includes more than 50 leagues, teams, venues, and major events, noting that the partnership with Fanatics aims to deliver more rewarding experiences for sports fans. In other news about Fanatics, the company recently announced it’s extending its FAIR PLAY player injury protection program for all NFL and NBA games this season.