Bloomberry’s online offer OnlyFun.PH adds celebrity streamers via FollowBet x VMX Live

Casino operator Bloomberry Resorts Corp’s OnlyFun.PH online platform has launched FollowBet x VMX Live, described as an “in-platform livestreaming experience that brings together real-time creator engagement and regulated gaming”. The new feature is said – per a press release on the launch – to operate “under the licence and regulation” of the Philippine Amusement and Gaming Corp (Pagcor), the country’s regulator. VMX is a Philippine subscription video-on-demand streaming service owned and operated by Viva Communications Inc. VMX actresses Angeli Khang (pictured centre, left) and Robb Guinto (centre, right) will serve as the brand ambassadors of FollowBet x VMX Live, according to the press release. The statement said OnlyFun.PH’s FollowBet feature enables users to watch “featured digital personalities and celebrity streamers in real time, engage with them during live broadcasts, and play games alongside them without leaving the livestream – all within a fully regulated environment”. Suzy Polyanska (pictured left), vice president for player engagement at OnlyFun.PH, was quoted as saying in the update: “By bringing creator-led livestreaming into an age-gated environment, FollowBet aims to offer an alternative to open public platforms, where enforcing age restrictions can be more challenging.” Per local media reports on Tuesday, OnlyFun.PH will add 100 streamers to its operation during the fourth quarter, “mostly” from VMX. Bloomberry operates Solaire Resort, in Manila’s Entertainment City, and Solaire Resort Quezon City, on the outskirts of Metro Manila, as well as the group’s online platforms. Kelvin Kuan, vice president and head of online gaming at Bloomberry, was quoted as saying in the press release: “Through the platform’s FollowBet feature, we are fostering a community-centred experience that elevates the standards of our local gaming landscape.” He added: “OnlyFun.PH is designed to spearhead FUNaloMAX’s expansion towards interactive entertainment.” Bloomberry officially launched FUNaloMAX – described as an online gaming product offering casino games linked to its land-based operations – in July this year, following the rebranding of its megaFUNalo! online gaming platform, which had debuted in June 2025. The company has described OnlyFun.PH – officially introduced last month – as the Philippines’ “first regulated live interactive entertainment platform combining gaming, livestreaming, and creator-led content”.