BetMGM and NHL Star Connor McDavid Renew Their Partnership

Leading sports betting and iGaming operator BetMGM and three-time National Hockey League (NHL) Hart Memorial Trophy winner Connor McDavid renewed their partnership. BetMGM Renews Partnership with McDavid Under the renewed agreement, McDavid will continue to feature in BetMGM’s responsible gambling campaigns across broadcast, digital, and social media channels. The initiative will reach new audiences and markets while continuing to raise awareness of BetMGM’s player protection tools and promoting responsible gambling practices. This includes deposit and stake limits, time-outs, and self-exclusion options, all available through the BetMGM app. A third responsible gambling advertisement featuring McDavid is also set to launch soon. BetMGM first signed a partnership with McDavid in 2022, bringing the athlete in as a brand ambassador. The company called the deal a “groundbreaking agreement,” and soon McDavid’s likeness was plastered all over various marketing campaigns, promotions, and social media content. A key part of McDavid’s deal was him featuring in various responsible gambling initiatives, which, according to BetMGM, have significant measurable changes in customers’ gambling behaviours. Since its launch in December 2025, the company’s “Mullet Over” campaign has helped drive a 27% year-over-year rise in accounts with deposit limits in place. BetMGM Officials Say McDavid Is Crucial for Promoting Responsible Gambling BetMGM CEO Adam Greenblatt praised Connor’s role in demonstrating that responsible gambling messaging can be both engaging and effective. He noted that the campaign has encouraged meaningful behavioural changes, with more players using tools such as deposit limits to stay within their comfort levels. Greenblatt added that the company is proud to continue its partnership with one of hockey’s most respected figures to reinforce the importance of keeping gaming fun and entertaining. Richard Taylor, BetMGM’s director of responsible gambling, also chimed in, emphasizing that player protection and quality entertainment go hand in hand. He noted that the partnership with McDavid has helped make responsible gambling more relevant to sports fans, while the growing use of the company’s tools and resources highlights the impact of these initiatives. Meanwhile, McDavid highlighted the importance of discipline and sound decision-making in both hockey and sports betting. He noted that BetMGM provides players with tools to help them maintain control over their gambling activity, emphasizing that responsible betting is essential to keeping the experience fun. According to BetMGM, responsible gambling will remain a key focus for the company as it continues its ongoing expansion. In other news about the company, BetMGM published its financial report for the third quarter of 2026 and showed significant increases in revenue despite a decline in monthly active players.