After 18 Years: GAN Drops UK Gambling License Amid Restructuring

The global supplier of casino content, gaming systems, and turnkey social gaming, GameAccount Network (GAN) has officially surrendered its UK Gambling Commission (UKGC) Business-to-Business (B2B) licence. The decision comes as its parent company, Sega Sammy, continues a broad restructuring of the iGaming business amid mounting financial losses and a shift in strategic priorities. According to the UKGC’s official register, GAN’s British subsidiary surrendered its Gambling Software – Remote license on November 4. The license was originally granted in 2009, marking an end to roughly 18 years of regulatory authorization. GAN entered the UK market in 2002, when it began operating real-money online skill gaming competitions before switching to B2B software and content distribution. The licence surrender came just two days before Sega Sammy published its latest financial results, which reported JPY 10.8 billion (EUR 52 million) in GAN sales alongside an operating loss of JPY 2.2 billion (EUR 12.4 million). The results came as the Japanese group continued to outline plans to reduce costs and reshape the business. GAN Cuts Jobs and Scales Back UK Operations The UK operation has contracted significantly in recent years, with Sega Sammy no longer listing GAN’s London office among its corporate locations, while Companies House filings show a sharp decline in the subsidiary’s financial performance. In terms of exact numbers, UK revenue fell by 61% between 2024 and 2025, reaching GBP 6.13 million (EUR 7.33 million), while pre-tax losses climbed to nearly GBP 10 million (EUR 11.96 million). The cuts went beyond the UK as, in June, Sega Sammy cut its international workforce by 66 positions, with an additional 27 job reductions planned for the financial year ending March 2027. The measures are expected to help the group save about $9.7 million on a yearly basis. GAN’s B2C brand Coolbet has also faced pressure. According to a recent report by NEXT.io, no less than 131 positions were put at risk at the operator’s headquarters in Tallinn, Estonia, because of business challenges, weaker-than-expected B2B results, and tax pressure in several markets. The US Market, GAN’s Main Priority The decision to surrender its license is part of a wider effort to simplify GAN’s operations and focus on markets and products considered more commercially viable. The company is reducing duplicated management structures, reviewing unprofitable contracts, and retiring older technology. It is also moving B2B sports betting and casino clients to a newer V2 platform, which management describes as more scalable and standardized. The restructuring also includes the planned closure of Silverback Gaming, GAN’s online casino content development subsidiary with operations in Bulgaria and the UK. Looking ahead, the United States is expected to become GAN’s primary B2B market. The company plans to expand beyond Nevada, develop its relationships with tribal casino operators and place greater emphasis on simulated and social gaming. The longer-term strategy is to build an omnichannel business bringing together GAN’s technology, Stakelogic’s online games and Sega Sammy Creation’s physical casino products.