1win Partners case study: $1.2M in CPA earnings in 31 days

In 31 days, F/ACT’s campaign with 1win Partners earned $1,197,407 in CPA, brought in 51,033 first-time depositors, and reached an average Reg2Dep rate of almost 52%. The team found profitable unit economics early and started scaling within the first few days. 1win Partners played a part in that growth. Over the course of the campaign, it raised F/ACT’s CPA rate and removed its caps on traffic volume, which gave the team more room to scale the setups that were working even as acquisition costs went up. How F/ACT approached the campaign The team built its approach around the following priorities: Get creatives live fast and improve them afterwards. Instead of spending a long time polishing each ad, the team launched early and adjusted creatives based on how they actually performed. Move budget to the setups that perform best. As volumes increased, weaker campaigns were switched off and more budget went to setups that could bring in FTDs at an acceptable cost. React quickly when the market shifts. The team tracked performance constantly, changed campaigns as competition grew and tried new approaches to keep results efficient. Grow in step with 1win Partners. During the campaign, F/ACT was given a higher CPA rate, and the advertiser removed its limits on how much volume it would take. Fast creative testing and budget decisions based on data were the core of the strategy. How the month unfolded Days 1-2: checking the numbers By day two, early results showed the campaign could scale, and the team reached workable unit economics within the first few days. Week one: scaling up The team put more budget behind setups that were reliably bringing in traffic at acceptable costs. Over this period, volumes went up and the cost per FTD came down. Mid-October: handling higher traffic costs Tougher competition pushed acquisition costs higher, and some campaigns needed quick changes to stay efficient. Around October 20: more detailed optimization Using what it had learned from earlier campaigns in Argentina and Peru, the team moved to finer optimization, adjusting individual setups and trying new approaches. Campaign results GEO: Brazil Campaign duration: 31 days First-time depositors (FTD): 51,033 Repeat deposits (RD): 316,260 Click-to-registration rate (Click2Reg): 34.65% Average registration-to-deposit rate (Reg2Dep): 51.97% CPA earnings: $1,197,407 Conversion was strong alongside the earnings. Almost 52% of users who registered went on to make a first deposit, and repeat deposits totaled 316,260 over the reporting period. What made the difference Quick testing, ongoing optimization, and close work with 1win Partners kept the campaign moving at pace from start to finish. What helped was 1win’s willingness to adjust the terms and take on more volume as we grew. That’s what allowed the campaign to scale. Real-time performance data shaped the team’s creative choices, which helped F/ACT spot strong setups early and spend its budget more effectively. This mattered most once competition picked up and acquisition costs rose. Next steps for F/ACT F/ACT’s approach changed as the campaign went on. Strong early results allowed it to expand quickly, but higher traffic costs later meant budgets had to be allocated more carefully and setups optimized in more detail. F/ACT sees room to grow further by testing new approaches and improving the setups it already runs. The first month showed how fast a campaign can scale when a strong traffic strategy is backed by close cooperation with the advertiser. Affiliates interested in running traffic in LATAM can contact a 1win Partners affiliate manager or sign up on the 1win Partners website.