Wazdan places popular series centre stage with Cointober
Cointober will bring together the Coins™ series across social media, PR, B2B communications, partner materials and a dedicated campaign landing page, creating a single platform for Wazdan’s titles that have helped establish the series as a clear leader within its portfolio. The campaign will open w…
Cointober will bring together the Coins™ series across social media, PR, B2B communications, partner materials and a dedicated campaign landing page, creating a single platform for Wazdan’s titles that have helped establish the series as a clear leader within its portfolio. The campaign will open with the launch of 25 Coins™ x3000 on 1st October before concluding with 36 Coins™ x3000 on 3rd November. Rather than focusing solely on either release, Cointober shines a light on the wider Coins™ identity, highlighting how the series has continued to adapt to different markets and player preferences through titles such as Bumba Meu Coin™, Ox Coin™, and Easter Coins™. One of the defining features of the series is that winning opportunities are concentrated within the Hold the Jackpot™ bonus round, alongside a collection of bespoke mechanics. Sticky to Infinity™ allows players to carry high-paying symbols into the bonus, while Cash Infinity™ symbols remain fixed when they land during base play and hold a value of up to 10x that is paid out after the final reveal. Combined with the enhanced Cluster Collector mechanic, set to debut during the month-long campaign, and the potential for Mini, Minor, Major and Grand Jackpots, the Coins™ series is designed to keep the bonus experience progressive and give each title its own character. With Cointober, Wazdan is taking that philosophy beyond individual releases and giving the series itself a platform. Radka Bacheva, Head of Sales and Business Development at Wazdan, said: From first launching in 2022, to now boasting over 30 standalone titles, the Coins™ series has become a distinctive part of Wazdan’s portfolio because it allows us to take a familiar concept and continually build on it with new mechanics, features and experiences. Cointober is a natural next step for the series, giving us the chance to bring those titles together and celebrate what makes Coins™ so recognisable. We look forward to putting the series centre stage for more than a month and showing that with Coins™, there is always more to gain.