Underdog Teams up with Plaee to Expand Access to Prediction Market

Underdog has formed a strategic partnership with Plaee, which will allow operators using the technology provider’s white-label infrastructure to offer event contracts through Underdog’s Commodity Futures Trading Commission (CFTC)-regulated exchange. The agreement aims to make it easier for companies wanting to enter the market to launch prediction market services. Plaee and Underdog Simplify Entry into Regulated Prediction Markets The integration will give operators the chance to bring regulated event contracts to existing platforms or build entirely new prediction market brands. The companies said businesses could be up and running in weeks, rather than spending months developing their own technology and regulatory infrastructure. Plaee will offer the customer-facing trading environment via its Prediction Trader interface and PlaeeOS backend. The technology also includes exchange connectivity and administrative tools for customer retention and monetization, and payment management. Underdog will provide the underlying exchange infrastructure, including trading, clearing and brokerage services. The deal also provides the company with a new distribution channel for its event contracts through third-party operators. Underdog’s chief legal officer, Nick Lundgren, said that the agreement will allow the company to expand its business-to-business offering. He also noted that combining the two platforms should help prospective partners break into the prediction market space. Leon Okun, Plaee co-founder and CEO, added that it solves the problem of operators building prediction market products by themselves. He elaborated that the pairing of Plaee’s technology with Underdog’s regulated infrastructure provides a more direct path for businesses to get their offerings off the ground. Underdog Targets Wider Distribution Through Third-Party Platforms Underdog’s prediction market business is run through two CFTC-registered entities. Underdog Exchange, registered as a Designated Contract Market (DCM) and Derivatives Clearing Organization (DCO) under the name Aristotle Exchange DCM/DCO, Inc. They back federally regulated event contracts in sports, entertainment, financial developments and other subjects. With the new setup, Plaee’s operator clients can take advantage of this infrastructure without the need to register their own DCM, DCO or FCM. UDM, LLC dba Underdog Predict is registered as a Futures Commission Merchant (FCM). Underdog Exchange will be available natively in Plaee’s existing products, allowing businesses to integrate the contracts into their platforms without having to set up an exchange themselves. The deal also makes Underdog Plaee’s third exchange partner, joining Crypto.com Derivatives North America and ProphetX. Plaee has also seen growing interest from US casinos, sweepstakes companies and international sportsbooks looking to get into the prediction market industry. The deal comes after Underdog bought Aristotle Exchange in March 2026. The acquisition gave the company access to registered exchange and clearing infrastructure, and it used that to launch Underdog Exchange in July. Underdog previously offered prediction markets through a technology partnership with Crypto.com that started in September 2025. The company has also moved to bolster consumer protection. In September, it teamed up with Birches Health to expand access to specialized gambling-related treatment and education resources. It has responsible gambling tools such as spending limits, cooling-off periods, and self-exclusion options.