Turkey drove a quarter of September’s iGaming growth

Blask shared exclusive data with TheGamblest that shows growth in most iGaming markets, including Turkey, the only one where all three leading brands were replaced. In September 2026, almost two thirds of the worldwide increase in user demand for iGaming came from markets that were already up in August. Turkey, which had declined the month before, added nearly a quarter of the global rise on its own. More than half of the Turkish increase went to four brands. Blask Metrics: Blask Index – real-time measure of market demand volume for iGaming brands in a given country, based on normalized search data. BAP (Brand’s Accumulated Power) – a brand’s percentage share of total market demand in a specific country and period. Where the growth came from Of the 142 countries tracked by Blask, 111 ended September with a higher Blask Index than a month earlier. Markets that had grown in August were the most likely to rise again: 91% of them did. Of those that had declined, 70% recovered. Brazil fell further, and its loss alone made up 63% of the combined drop across all shrinking markets. In the final week of the month, the country introduced a nationwide iGaming ban. Provisional Measure 1,394, in force from 25 September, prohibited fixed-odds betting on sports and online games and stopped new deposits immediately. Meanwhile, the Philippines, down only slightly in August, rose enough to take first place from Brazil. Turkey had the largest recovery in absolute terms. After losing 6.1% in August, the country’s Blask Index climbed by almost half and moved past South Africa’s into third place. In percentage terms, only three much smaller markets grew faster, the quickest being Honduras at +54.4%. Turkey was also one of nine countries with a new #1 brand. Jojobet is Turkey’s third leader since July The Turkish iGaming market is highly fragmented: its largest brand has a BAP of less than 10%, and the whole top 10 sits within 5 percentage points. With gaps this small, the #1 position is easy to lose: Merit King ranked first in July, Nesine in August and Jojobet in September. The latest change went further: Turkey was the only country with an entirely new top three, as Pusulabet and Marsbahis joined Jojobet. Merit King dropped to 16th place, Nesine and GrandPashaBet moved down to fourth and sixth. Pusulabet, Jojobet, SuperBetin and Marsbahis, which had all ranked fifth or lower in August, accounted for more than half of the increase in Turkey’s Blask Index. The fastest-growing brands each had less than 2% BAP a month earlier, while four of the five steepest decliners had been in the top 10 then. Turkey’s brand ranking changed during a period of tighter enforcement. An expanded ban on advertising illegal gambling took effect on 1 August, and on 5 September the Justice Ministry announced an operation to disrupt payments to unlicensed betting sites. Bottom line Markets that grew in both months produced most of September’s rise in Blask Index. Brazil, which introduced an iGaming ban, kept falling and lost first place to the Philippines. Turkey, the biggest single source of growth, rose to third. Jojobet, Pusulabet and Marsbahis took the places of Turkey’s entire former top three.