TaDa expands coverage of African operators after partnership with OdiBets

TaDa Gaming has expanded its distribution in African iGaming markets with a new strategic partnership with Kenyan giant OdiBets. With the partnership already in effect, OdiBets players can access a selection of TaDa’s popular titles. The selection brings together player favorites and the exclusive game mechanics that are cementing TaDa’s reputation across Africa. This is thanks to its immersive experience, which led to its success in winning the Best Slots Newcomer of the Year award at SiGMA Africa. TaDa’s multi-market licensing TaDa’s multi-market licensing and its constantly evolving globalization strategy allow it to offer customized gaming content to OdiBets players. In this way, each localized release serves to meet the preferences and regulatory requirements of each jurisdiction. Founded in 2017, OdiBets focuses on offering accessible technology and responsible gaming. The operator, focused on the Kenyan market, has established a leading presence in the competitive gaming market, providing its customers with easy access to local and international sporting events through its app, mobile platform, and website. OdiBets offers sports betting, live markets, virtual sports, and casino content from globally renowned content providers. Operated by Kareco Holdings Limited, OdiBets is headquartered in Nairobi and is licensed and regulated in Kenya by the Gaming Regulatory Authority (GRA). Ray Lee, Business Development Director at TaDa Gaming, said: “The partnership with leading operator OdiBets is a milestone in our pan-African journey, significantly expanding our reach in the exciting East African market. We are very pleased to be working together and look forward to achieving strong results.” Benedict Murithi, Head of Marketing at OdiBets, added: “OdiBets’ commitment to its players means consistently delivering the best quality entertainment experiences.” “Working with TaDa gives us award-winning content, faster integrations, and a partner focused on helping us maintain our lead in a highly competitive market,” he added. O post TaDa expands coverage of African operators after partnership with OdiBets apareceu primeiro em iGaming Brazil.