SPRIBE Wins Fresh UK Court Injunction Against Competing Aviator Game

SPRIBE has secured another legal win in its ongoing battle with the companies behind a rival Aviator crash game. The High Court in England and Wales has granted an interim injunction to prevent the rival game from expanding in Colombia, Romania and Serbia. The decision also sets up advance notification requirements for possible launches in Canada and Italy. SPRIBE Secures Further Legal Protection for Aviator Brand The ruling was given on November 6. It covers Aviator LLC and several Aviator Studio entities in Malta. The order also prohibits these companies from launching their AVIATOR-named crash game, which features a similar aircraft logo, on other platforms for the three banned markets. However, platforms that already offered the competing game by July 3, 2026, may continue to operate. The defendants are also required to provide SPRIBE with information about these existing platforms. In the case of Canada and Italy, companies must notify SPRIBE at least 28 days before the game is launched or promoted. They also have to give two weeks’ notice before entering 28 more countries. In evaluating SPRIBE’s request, the court considered the risk of customer confusion. The judge ruled that the identical game names and close similarities in visual identities could confuse players over the difference between the two products. He also thought that it could be unfair commercial practice to try to establish a similar brand in regions where another business had already secured a strong market presence. However, it is only a provisional decision. The defendants are still able to contest the claims of SPRIBE on the validity of its intellectual property claims and ownership of the aircraft logo. UK Court Allows SPRIBE to Pursue Claims in Nine Markets The latest ruling also broadens the scope of the existing London proceedings. SPRIBE is now free to bring claims for passing off and unfair competition in nine countries. They are: Canada, Colombia, Ghana, Italy, Kenya, Mexico, Romania, Serbia and South Africa. The court refused to extend the claims to 28 more jurisdictions. This way the developer can solve multiple international disputes with the same proceedings instead of filing a separate lawsuit in each country. The UK’s decision follows another positive development in Malta in September. The First Hall of the Civil Court granted a provisional injunction against Aviator Studio and related companies from using branding similar to SPRIBE‘s protected EU trademarks. The order also covered signs related to the same or similar products, including the companies’ use of the Aviator Studio trademark. However, SPRIBE has also suffered setbacks elsewhere. A Brazilian court lifted a prior preliminary injunction after a federal ruling nullified the legal effects of the developer’s trademark registration in the country. SPRIBE’s founder David Natroshvili welcomed the latest decision made by the UK, stressing the company’s continuous work to protect its brand and the reputation it has earned with players around the world. The High Court has also sped up the schedule for resolving the dispute. The main trial will now be held in October 2027, not in early 2028. Another hearing on the implications of prior Georgian court decisions is set for April 2027. SPRIBE released its Aviator game in Georgia in 2019, while the competitor’s product was released in March 2025. The two companies’ dispute continues to revolve around their overlapping branding and how that might affect customers.