Sportsbook localisation 101: What operators need to get right in local markets
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In this article, Tom Light, Founder and CEO, FIRST.bet, explores the importance of true localisation in iGaming, highlighting how adapting the sportsbook to local player behaviour goes far beyond language, payments and surface-level changes. Localisation is one of the most overused words in iGaming…
In this article, Tom Light, Founder and CEO, FIRST.bet, explores the importance of true localisation in iGaming, highlighting how adapting the sportsbook to local player behaviour goes far beyond language, payments and surface-level changes. Localisation is one of the most overused words in iGaming. Everybody says it matters. Everybody claims to do it. But in practice, a lot of the industry still...