Soft2Bet CPO says emotional gamification can turn retention into a natural outcome

Soft2Bet Chief Product Officer Yoel Zuckerberg outlined the company's approach to player retention through gamification during a panel last week, arguing that operators can build stronger loyalty by creating emotional connections rather than relying solely on traditional CRM tools. Speaking during the Player Experience Academy at SBC Summit Lisbon, Zuckerberg said the industry has increasingly...