PrizePicks Signs NBA Star Anthony Edwards to Multi-Year Brand Ambassador Deal

PrizePicks, the U.S.-based daily fantasy sports and sports entertainment company, has signed Minnesota Timberwolves superstar Anthony Edwards to a multi-year agreement, making him the company’s first National Basketball Association (NBA) star brand ambassador. Anthony Edwards of the Minnesota Timberwolves has signed a multi-year partnership with PrizePicks. (Photo by Patrick McDermott/Getty Images) In 2025, PrizePicks announced a partnership with Polymarket, taking it into the prediction market space. Edwards, a former No. 1 overall pick and four-time All-Star, will become one of PrizePicks’ faces, appearing in advertising and social media campaigns. Edwards Embraces PrizePicks Brand Campaign “Teaming up with PrizePicks feels like an Atlanta homecoming, and I couldn’t be more excited to join the squad,” said Edwards. “The ‘Run Your Game’ energy is what I’m all about, and I can’t wait for people to see everything we’re cooking up together.” “Run Your Game” is the company’s marketing slogan and brand campaign, part of its messaging around the excitement and individuality of making sports predictions. Beyond Traditional Athlete Endorsements Unlike more conventional athlete endorsement deals, the Edwards partnership with PrizePicks extends into media production, sneaker marketing and entertainment content. A part of the relationship will include a collaboration between “Three Fifths Media,” Edwards’ media production company, created along with AE5 Enterprises co-founder Justin Holland. Holland has signed on with PrizePicks as a strategic adviser. The first collaboration will be the satirical, digital-first Believe That Awards, created and hosted by Edwards, which hands out unconventional awards and covers sports, pop culture, comedy, and celebrity. PrizePicks will serve as the event’s presenting sponsor, offering a free-to-play game with chances to win cash and autographed AE3 basketball shoes. AE3 are Edwards’ line of adidas shoes. Sneaker Campaign Targets NBA Fans The partnership launched with a promotional video in which PrizePicks and Edwards teamed up in a skit to respond to a popular sneaker ad by fellow NBA superstar Kevin Durant and Canadian rapper Drake that poked fun at the purple AE3 shoes. The skit delivers a purple colorway of Edwards’ newly released shoe to a raucous crowd in Minnesota. PrizePicks will also support Edwards’ nonprofit foundation, “Don’t Follow the Wave,” by contributing to its workforce development initiatives. Edwards will pair with comedian Druski in brand campaigns and featured content. PrizePicks recently announced an extended partnership with Druski. PrizePicks Highlights Edwards’ Star Power The company is headquartered in Atlanta and operates in more than 45 jurisdictions nationwide. The company is an official daily fantasy sports partner of the NBA and the Women’s National Basketball Association (WNBA). “We are honored to welcome one of the biggest stars in all of sports to the PrizePicks family,” said Joey Molko, PrizePicks senior vice president of partnerships. “Anthony has a unique ability to command the spotlight, but what makes him truly special is his authenticity and the way he connects with fans. “This partnership is such a natural fit because he embodies the boldness and personality of our PrizePicks community.” The post PrizePicks Signs NBA Star Anthony Edwards to Multi-Year Brand Ambassador Deal appeared first on Casino.org.