Play’n GO stops supplies to aggregators in push to exit offshore markets

Play’n GO, online games and casino slots provider, announced about stopping the supplies of its games to major aggregators. Provider moves to prevent its titles from reaching unregulated gambling markets. The B2B slots provider sent letters to major aggregation partners on 29 October, informing them that its games would no longer be available through their platforms. The decision aims to close remaining routes through which Play’n GO titles could reach offshore operators, including those holding licences from the Malta Gaming Authority (MGA). The move follows the company’s exit from Asian markets at the end of September. Some industry sources mentioned that both decisions of the provider are part of a wider strategy to eliminate its remaining exposure to black-market operators. Commenting to NEXT.io, Play’n GO CCO Magnus Olsson said: We are interested in working with anyone that addresses locally licensed markets with the right compliance and licensing setup. Our strategy has been the same for years. We constantly review our traffic and take action when needed, and this is no exception. It does not constitute a change of direction. On the contrary, we are continuing to execute on our long-term strategy. While estimates of the financial impact varied from source to source, it was generally agreed that the decision would result in an immediate loss of up to two-digit percentage points in GGR for Play’n GO. The company has recently decided to lay off some of the staff. Its HR department suffered more than the other departments. The layoffs, however, were not linked to the aggregator decision and took place months before the company took the new step. Play’n GO reaffirms focus on regulated markets The latest decision follows earlier moves by the supplier to distance itself from unregulated gambling. In May 2025, Play’n GO announced that it would not supply games to sweepstakes casinos. In June 2025, Compliance+More reported that several Play’n GO titles were available through Curaçao-licensed operators allegedly targeting black-market customers. Shawn Fluharty, Play’n GO’s head of government affairs, said the websites “seem to be customers of several large resellers and appear to hold international licenses allowing them to provide games to pre-regulated markets.” Play’n GO licence and certifications page reports: We have been made aware that there are game providers that offer copies of our games under the pretense of being aggregators or distributors of Play’n GO (and other) games. Some of these even provide games that on the surface appear legit and identical to our games, but make no mistake: they are not provided by us, nor by companies with the rights to provide them. In a September Olsson also criticised operators prioritising short-term revenue over market sustainability. He said that companies that continue to prioritise easy revenue over market sustainability may benefit in the short term.