N1 Partners' Daria Smirnova says traffic quality and retention are driving iGaming affiliate growth
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Scaling without sacrificing traffic quality is becoming one of the main challenges facing iGaming affiliate teams as competition and acquisition costs increase, according to Daria Smirnova, Affiliate Team Lead at N1 Partners Group. Speaking with iGaming News Editor Abigail Welch during a six-minute…
Scaling without sacrificing traffic quality is becoming one of the main challenges facing iGaming affiliate teams as competition and acquisition costs increase, according to Daria Smirnova, Affiliate Team Lead at N1 Partners Group. Speaking with iGaming News Editor Abigail Welch during a six-minute exclusive interview at iGB Live 2026, Smirnova said affiliate businesses seeking sustainable expansion...