IWG Introduces Daily Streak to Boost Loyalty and Engagement

Instant Win Gaming (IWG), one of the leading suppliers of eInstant games to NASPL and WLA-member lotteries, has introduced its Daily Streak. This is a first-to-market feature that is designed to boost engagement by rewarding players for consecutive daily plays. IWG has confirmed that the feature is already live with two lotteries in North America, but more launches are coming before long, with several other planned through the end of October. Jason Lisiecki, EVP at IWG, welcomed the opportunity to see the new feature rapidly adopted by leading lotteries in the North American market: “Daily Streak introduces a new way for lotteries to reward players for consecutive daily play of featured eInstant games. We’re grateful to our lottery partners for helping bring this feature to market and see considerable potential for its application across our wider portfolio.” Jason Lisiecki, EVP at IWG The Daily Streak also introduces a brand new visual element of the experience – a wheel spin upon a player’s first entry into a participating game each day. This wheel will allocate one specific benefit to the player at random, with consecutive days retaining their existing benefit level – or getting further enhancements. The feature is developed to be compliant with current lottery technology and regulatory standards while also fitting into the existing network of games and their gameplay mechanics. Daily Streak focuses on building strong engagement, improving player loyalty, and offering partner operators a way to continue growing their digital channels. The Daily Streak has already been introduced at the Atlantic Lottery, with Pennsylvania Lottery launching Next Level Loot as well. There are other stakeholders looking to roll out the feature, though, including the Kentucky Lottery, with Virginia and New Hampshire set to follow suit.