ICONIC21 launches collectable card-themed virtual game Packs

Collectable card mechanics and pack-opening reveals form the basis of ICONIC21’s latest virtual game release. Press release.- ICONIC21 has released Packs, a new instant-win title built around the mechanics and anticipation associated with opening collectable card packs. The game introduces a card-reveal format in which players open virtual packs containing collectable cards that combine to determine each round’s outcome. The title draws inspiration from the popularity of card pack openings across gaming and collector communities, translating the concept into a fast-paced online casino game format. According to the company, each round begins with the opening of a pack, followed by a reveal sequence that uncovers card combinations and multipliers linked to potential payouts. The launch reflects a broader trend among game developers seeking to incorporate familiar entertainment mechanics and themes from outside traditional products. Collectable-driven experiences have become increasingly visible across the wider gaming sector in recent years, particularly through card games, digital collectables, and pack-opening systems. Packs has been designed as a virtual instant game, a format that has grown in popularity among operators looking to offer shorter gameplay sessions and simplified mechanics alongside more traditional casino content. Each card design can be customised specifically per brand. Edvardas Sadovskis, CPO at ICONIC21, said the objective was to create a game built around anticipation, discovery, and the satisfaction of completing a collection, while keeping the gameplay straightforward. “Opening a pack is a familiar and exciting experience for many players. The concept draws inspiration from classic collectables such as trading cards, stickers, and caps, bringing that nostalgic experience into the virtual world. Players can collect cards from different groups, each with its own characteristics, rarity, and payout potential. Completing a full collection unlocks a special bonus, adding another layer of anticipation and giving players an additional reason to keep discovering what the next pack contains.” The game is now available to operator partners within ICONIC21’s portfolio.