Genting Online Casino Adds Playtech’s Buffalo Blitz III in Exclusive Deal

Genting Online Casino has struck a new deal with Playtech, and will feature the company’s Buffalo Blitz III as part of the slot’s exclusive launch, offering players the opportunity to experience the title on its digital platform. The deal grants temporary exclusivity, offering Genting Online Casino first dibs on the title before it is scaled across other operators, and the franchise’s latest installment builds on its well-established history while further building anticipation and gameplay. Genting Casino’s brand manager, Michael Vella, has celebrated the addition of the title: “It’s a great addition to our games offering, combining the familiar Buffalo Blitz experience with new features and ways to play. We’re excited to allow our players to be among the first to experience the latest title in the series.” This is not the first time that the company has launched exclusive games, with this particular strategy constituting an important pillar of its overall content positioning and its ability to engage and retain customers. Previously, Genting Online Casino announced similar deals with a host of suppliers, among which were Play’n GO, IGT, and SYNOT Games. All of these companies and Genting Online Casino have partnered for an exclusive launch of a particular game before releasing it to the wider public. In the case of Play’n GO, the casino was able to negotiate an exclusive rollout for Viking Runecraft 1000, which sits among the studio’s titular titles and franchises.