FIRST.bet opens its sportsbook engine to Swedish operators in first stop of new European phase
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Sportsbook technology supplier FIRST.bet has made its engine available to operators in Sweden, the first market in the next phase of the company’s European growth plan. Swedish operators can now retain their own brand and frontend, while the FIRST.bet engine runs in the background. Sweden is among…
Sportsbook technology supplier FIRST.bet has made its engine available to operators in Sweden, the first market in the next phase of the company’s European growth plan. Swedish operators can now retain their own brand and frontend, while the FIRST.bet engine runs in the background. Sweden is among the most established regulated betting markets in Europe. Football and ice hockey drive betting activity...