EvenBet Gaming Emerges Under New Identity as Evenbeter

EvenBet Gaming, an established supplier of iGaming tech and products, has enhanced its identity by rebranding as Evenbeter, a move meant to strengthen its position as Nordic expansion continues. Evenbeter Emerges as Champion of Customer-Focused Approach Evenbeter is the spiritual successor of the brand, allowing it to set a new course towards commercial growth, technological and product innovation. Under the revamped brand, Evenbeter expects to continue delivering robust turnkey casino and game aggregation solutions, as well as expand with options such as One Click Poker Games. Commenting on the event, Evenbeter CEO Dmitry Starostenkov said: “The transition from EvenBet Gaming to Evenbeter is about evolution, not reinvention. Over the years, both our technology and the businesses built around it have expanded significantly.” Starostenkov said that this was more than just a pro-forma change, with the rebranding reflecting an evolution across the entire firm, an expansion of its product portfolio, and a shift in how products are developed. Starostenkov noted that poker would remain at the very core of what the company does, with a stronger customer-focused approach, and a new Customer Success function. Not least, the rebranding reflects the company’s international growth and reaching new markets as part of its broader strategy. Evenbeter recently secured licenses from the Danish Gambling Authority and Swedish Gambling Authority, breaking ground into two of Europe’s arguably most regulatory challenging markets, and proving that it is fit to scale its operations further. Presently, Evenbeter powers more than 200 projects across 41 countries, and reaches a combined player base of 48 million players, which is no mean feat. The goal now is to ensure that Evenbeter is not just available through cutting-edge products and solutions. The company is actively looking to support partner operator’s growth and ensure that the product it delivers are also tailored to the specific needs of the businesses the company serves. By doing so, Evenbeter expects to drive stronger commercial results, achieve better sustainability in the long-run, and continue to deliver innovation at the same time. Simplifying the Poker Experience and Making It As Intuitive As Casino The company has been seeking to innovate the poker experience by bridging the gap between traditional casino and poker players, and creating products that meet in the middle. The One Click Poker portfolio launched in July focused on exactly that, getting rid of complex lobbies, tournaments and a long onboarding process. Instead, the company focused on delivering a portfolio of products that are “as intuitive as slots,” Evenbeter said at the time. Just like now, the company also included simplified management tools and reduced fraud risk, ensuring that partner operators are in a strong position to benefit from this new solution.