DraftKing Doubles Down on RG with New Tools and Campaign

DraftKings, one of America’s leading sportsbooks and iGaming operators, which recently expanded into prediction markets, is also strengthening its commitment to responsible gambling. DraftKings Sets the Bar High On Responsible Gambling The latest push spans a new dedicated advertising campaign as well as new tools. The campaign stars award-winning actor and comedian Kevin Hart and singer Nick Jonas, continuing the “Take Your Game Anywhere” road-trip campaign the pair launched last month. The new campaign has already began streaming online on September 10, 2026, and is further leaning into driving responsible gambling messages to general consumers as well as sports bettors. Hart is featured while he tinkers with the My Budget Builder, a tool that is built purposefully for the DraftKings app, and acts as a powerful assistant that lets user set their own betting budget and limits. But this is hardly all, as the company is also introducing a PGA Tour sweepstakes that will see users interacting with responsible gambling features if they wish to participate. Customers are further able to access the My Stat Sheet, which is another tool that shows users their recent activity and highlights spending patterns, as a further safeguard sports bettors may rely on. DraftKings is further pushing ahead with the Gamalyze American Football solution, which is a dedicated game that is specifically going to help customers get to know their own habit and risk-aversion. Giving Players More Control Over their Gambling Habits By playing a few quick decision-making rounds, users are then provided with feedback that they can leverage in determining whether they are experiencing gambling-related harm. The game is available as a digital option but will also be pushed at in-person events throughout September, and as part of key activations at Wrigley Field, Gillette Stadium, and Arrowhead Stadium. DraftKings wants to empower customers by giving them a deeper understanding of their own habits, but also allow them to set exact limits they wish to follow when dealing with gambling, such as deeply customizable cool-off periods. Thanks to self-management tools, consumers are taught that they are in greater control of how many restrictions they want, while receiving valuable feedback about their current spending and gambling behavior.