Clever Advertising Acquires Pickswise to Bolster American Footprint

Clever Advertising, an iGaming marketing company, has signed an agreement with Spotlight Sports Group to acquire the Pickswise sports betting picks brand. The acquisition will complement Clever Advertising, allowing it to better serve its US customers. Spotlight Sports Group Sells Pickswise for an Undisclosed Sum According to the announcement, Spotlight Sports Group has agreed to sell Pickswise for an undisclosed sum. The brand will be incorporated into Clever Advertising’s business, but will keep its name, website, apps, and social channels. Officials reassured Pickswise users that there will be no changes to how the platform functions. For reference, Pickswise was launched in 2019. Since then, the platform has been providing customers with daily picks, odds, and best bet recommendations for the NFL, NBA, NHL, MLB, and the UFC. College football and basketball are also covered by Pickswise. Clever Advertising is intimately familiar with what Pickswise offers since it has been working with the brand since 2025. The former company played a role in Pickswise’s content strategy, app relaunch, website overhaul, and social media expansion. As such, Clever Advertising is aware of Pickswise’s strengths and how they can complement its US strategy. Clever Advertising already has a foothold in the US, but the acquisition of Pickswise will take things a step further. As mentioned, the financial terms of the agreement were not publicly disclosed. Pickswise Fans “Want the Reasoning Behind a Pick Before They Bet” Company officials commented on the arrangement, with Rui Meireles, Clever Advertising’s chief publishing officer, saying that Pickswise has now become his team’s “most important US asset.” He explained: Pickswise readers are fans who want the reasoning behind a pick before they bet, and that’s the audience licensed operators want to reach. Pickswise is now our most important asset in the US market. Rui Meireles, CPO, Pickswise Meireles added that his team plans to continue to invest in the brand and grow its presence. Spotlight Sport Group was likewise pleased with the arrangement, saying that it believes that Clever Advertising will be a perfect custodian for the Pickswise brand. Mark Renshaw, Spotlight’s CEO, said: “We launched Pickswise in 2019 and grew it into one of the leading free picks brands in the US. Over the past year, the team at Clever Advertising has advanced it further. They’re the right owner for its next chapter.”