Buenas PH launches sports campaign with pickleball tournament

Buenas PH, a licensed online casino brand in the Philippines, has launched an initiative featuring digital creators and influencers that encourages the public to mix screen time with real-life sport and exercise. The “creator-led sports and wellness campaign” began with a “Buenas Battle of the Streamers Pickleball Tournament”, organised in partnership with global iGaming content provider Pragmatic Play Ltd. The event (pictured) brought together top local gaming and streaming personalities, such as LENG, ForeignGerms, Boss Toyo, and Hypebits, to compete for a PHP1 million (US$15,768) prize pool, “while inspiring their audiences to adopt balanced screen habits,” per a Thursday press release. Buenas PH is an online gaming platform licensed by the Philippine Amusement and Gaming Corp (Pagcor). Kim Curayag, the brand’s head of marketing, was cited as saying: “At Buenas PH, responsible gaming goes beyond just setting limits on screen time. “While our Pagcor-regulated safety protocols ensure a secure digital environment, we also want to empower our community to maintain a healthy, active lifestyle offline.” The platform said the pickleball tournament marked the “first stage of Buenas PH’s long-term wellness road map”. Buenas PH is set to expand its athletic calendar with upcoming events, including a series of Buenas PH Golf Cups on October 28 and 30, followed by a nationwide fun run in November.