Betsson replaces betFIRST with flagship brand in Belgium
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Betsson Group has launched its flagship Betsson brand in Belgium, replacing its existing betFIRST operation three years after acquiring the business. The Stockholm-listed operator said the rebrand is aimed at strengthening the global recognition of the Betsson brand and expanding its presence in th…
Betsson Group has launched its flagship Betsson brand in Belgium, replacing its existing betFIRST operation three years after acquiring the business. The Stockholm-listed operator said the rebrand is aimed at strengthening the global recognition of the Betsson brand and expanding its presence in the Belgian market. The rebrand will bring a range of changes for customers, including platform upgrades,...